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What does it do?

  • Content Creation
  • Brand Management
  • Marketing Campaigns
  • Personalized Content
  • Enterprise Collaboration

How is it used?

  • 1. Set up brand kit w/ assets
  • 2. Create content w/ templates
  • 3. Refine & collaborate w/ team
  • 4. Scale content production
  • 5. Use APIs & SDKs for integration

Who is it good for?

  • Copywriters
  • Marketing Executives
  • Photo Editors
  • Content Managers
  • Social Media Specialists

Details & Features

  • Made By

    Typeface
  • Released On

    2022-05-16

Typeface is a generative AI platform designed to enhance enterprise content creation by providing personalized, brand-specific outputs. It integrates advanced AI models with a focus on maintaining brand integrity and security, making it a valuable tool for businesses aiming to streamline and scale their content production processes.

Key features:
- Arc: AI-first content workflow tool that helps users create brand stories and campaigns, integrating with existing systems to understand audience and brand context.
- Hub: Multimodal content platform including a storytelling Copilot, templates, and user-friendly AI tools for team collaboration.
- Copilot: Assists in creating content faster by generating on-brand stories tailored for specific audiences, locations, and channels.
- Blend: Personalizes content at scale while ensuring it stays on-brand, maintaining consistency across all content outputs.
- Connect: Integrates AI with existing data and workflows, allowing users to work according to their preferences.
- Safe: Ensures enterprise safety and responsible AI use by implementing strong controls, guidelines, and monitoring to mitigate misuse.

How it works:
1. Set up brand kit by uploading brand assets, defining guidelines, and setting tone of voice.
2. Create content using templates and AI tools for various use cases.
3. Refine generated content using AI-assisted editing tools and collaborate with team members.
4. Scale content production by generating multiple documents tailored for different audiences and languages.

Integrations:
- Salesforce Marketing Cloud
- Microsoft Teams
- Google Cloud

Use of AI:
Typeface leverages advanced AI models to power its generative capabilities, including text generation, image creation, and content personalization. The platform uses AI to understand brand context, audience preferences, and content requirements to produce tailored outputs across various formats.

AI foundation model:
Typeface utilizes multiple AI models, including OpenAI GPT-4 for high-quality text content, Google Vertex AI for robust AI infrastructure, Microsoft Azure AI for enhanced content creation, and Stability.ai Stable Diffusion for generating high-quality images and visual content.

Target users:
- Marketing Executives
- Content Managers
- Photo Editors
- Social Media Specialists
- Copywriters

How to access:
Typeface is available as a web app and offers APIs and SDKs for integration into existing workflows. Users can access the platform through its web interface or by integrating it into their current systems using the provided APIs and SDKs.

  • Supported ecosystems
    Salesforce, Microsoft, Google
  • What does it do?
    Content Creation, Brand Management, Marketing Campaigns, Personalized Content, Enterprise Collaboration
  • Who is it good for?
    Copywriters, Marketing Executives, Photo Editors, Content Managers, Social Media Specialists

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