Publer

Publer is a comprehensive social media management platform that enables users to schedule, collaborate on, and analyze social media posts across multiple platforms. This tool streamlines social media efforts for marketing professionals, agencies, and brands by providing a centralized hub for content creation, scheduling, and performance tracking.

Key features:
- AI Assist: Generates engaging content by providing suggestions and automating parts of the content creation process, including captions, hashtags, and entire posts based on user input.
- Calendar View: Offers an interactive calendar for visualizing and scheduling posts with drag-and-drop functionality, bulk post creation, and suggested optimal posting times.
- Workspaces: Allows management of multiple brands or clients by organizing social accounts into separate workspaces, facilitating team collaboration with assigned roles and approval workflows.
- Performance Tracking: Provides in-depth analytics to monitor social media performance, identify top-performing content, determine best posting times, and measure audience engagement metrics.
- Media Library: Organizes photos, videos, and GIFs with color-coded labels, supporting imports from local storage or cloud services like Google Drive, Dropbox, OneDrive, and Unsplash.
- Link in Bio: Enhances Instagram posts by making them clickable, enabling cross-promotion of blogs, shops, affiliates, or other social media accounts.
- Browser Extension: Offers quick scheduling and content sharing directly from the web.

How it works:
1. Create content using AI Assist and integrated design tools like Canva and VistaCreate.
2. Organize posts in the calendar view, set up automated posting times, and use drag-and-drop for easy adjustments.
3. Invite team members to workspaces, assign roles, and set up approval workflows to ensure content quality.
4. Monitor performance through detailed analytics and generate reports to inform future strategies.

Integrations:
Facebook, Instagram, Threads App, TikTok, Twitter/X, Mastodon, LinkedIn, Pinterest, Google Business, YouTube, WordPress, Telegram, Google Drive, Dropbox, OneDrive, Unsplash, Canva, VistaCreate

Use of AI:
Publer leverages generative AI to enhance its content creation capabilities. The AI Assist feature is built on advanced language models that can generate text based on user input, making it easier to create engaging and relevant social media content.

Target users:
- Social Media Managers looking to streamline their workflow and improve content performance
- Marketing Agencies needing a collaborative tool to manage multiple clients and brands
- Global Brands seeking to maintain a consistent and engaging social media presence across various platforms

How to access:
Publer is available as a web app, accessible from any device with internet access. It also offers a browser extension for quick content sharing and scheduling.