Audiense

Audiense is an AI-powered audience intelligence platform that provides marketers, agencies, and brands with deep insights into their target audiences. The software analyzes social data using machine learning to help users understand audience demographics, psychographics, and key influencers, enabling more effective marketing strategies and campaigns.

Key features:
- Social Audience Segmentation: Applies machine learning to social data to create unique audience segments based on interests, affinities, and online behavior.
- Audience Insights: Provides rich insights into audience demographics, personality traits, content preferences, and sources of influence for developing resonant messaging and strategies.
- Influencer Identification: Offers advanced search capabilities to identify relevant influencers for brands or campaigns, analyzing attributes like follower count, engagement rate, and audience overlap.
- Competitive Analysis: Allows users to compare their audience segments to competitors or industry baselines to benchmark performance and uncover opportunities.

How it works:
1. The platform collects and analyzes social data from platforms like Twitter and Facebook.
2. Machine learning models process this data to create audience segments and generate insights.
3. Users access these insights through the Audiense interface to inform their marketing strategies.
4. The platform continuously updates its analysis as new data becomes available.

Integrations:
Audiense integrates with popular social listening and marketing platforms, allowing users to combine audience intelligence with real-time conversation data.

Use of AI:
Audiense employs machine learning models for audience segmentation and insights. It uses network graph analysis to identify audience affinities and interconnectivity, grouping users based on shared interests, behaviors, and online communities. The platform also utilizes IBM Watson to provide psychographic insights based on audience members' social media activity and content engagement.

AI foundation model:
The platform's AI capabilities are built on proprietary machine learning models developed specifically for social data analysis and audience segmentation. These models are complemented by IBM Watson's natural language processing capabilities for psychographic analysis.

Target users:
- Marketing teams
- Agencies
- Brands
- Market researchers

How to access:
Audiense is a web-based software platform accessible through desktop or mobile browsers. It offers standalone solutions and API integrations to incorporate audience intelligence into existing marketing workflows and tools.