TikTok’s “Genie” AI Chatbot: Expanding Offerings Amid US Regulatory Challenges

TikTok is exploring the development of an AI chatbot called “Genie” as it seeks to expand its offerings and navigate regulatory challenges in the US.

Key details from the trademark filing: TikTok’s parent company ByteDance filed a US trademark application for “Genie” in May, revealing plans for an AI chatbot with capabilities beyond simple search recommendations:

• The chatbot is designed to simulate conversations, enable interaction between humans and AI, and generate human-like text and speech.
• This move signals TikTok’s ambition to develop a full-fledged chatbot for the US market, going beyond its previous AI experiments like the Tako recommendation chatbot.

Leveraging TikTok’s AI expertise: Known for its powerful AI-driven algorithm, TikTok has been investing in generative AI and exploring various applications:

• In 2023, the company tested Tako, an AI chatbot that could suggest videos based on user requests.
• TikTok has also been utilizing OpenAI’s code to create its own large language models.
• Recently, the platform introduced AI capabilities for its ad services, such as digital avatars and AI dubbing.

Navigating regulatory challenges: As TikTok pursues its AI chatbot plans, the company faces potential divestment from its Chinese parent or a ban in the US due to national security concerns:

• The Biden administration has determined that TikTok’s Chinese ownership may pose risks, with a possible ban looming in early 2025.
• TikTok is challenging the government’s actions in court, arguing that they are unconstitutional and infringe upon First Amendment rights.

Looking ahead: The development of the Genie chatbot demonstrates TikTok’s commitment to expanding its AI capabilities and offerings, even as it grapples with regulatory hurdles in the US market. The company’s success in navigating these challenges and delivering a compelling AI chatbot experience could significantly impact its future growth and competitive position in the tech landscape.